2025 sees SNP reclaim poll position
There’s no New Year cheer for Scottish Labour in True North’s latest polling...
New Year, New Battlelines
With just 15 months to go until the next Holyrood election, 2025 may well prove...
Scottish Budget 2024: True North Analysis
The starting gun has now been fired on the 2026 Holyrood election.
Budget 2024: True North Analysis
True North’s expert advisors - Andrew, Eilidh and Allister - share their...
Stuck between a rock and a hard place
Dr Eilidh Whiteford, Senior Advisor at True North, shares her expert analysis...
Key takeaways from Labour’s first King’s Speech
True North’s Eilidh Whiteford shares her key takeaways from the King’s Speech...
Only Aberdeen has the knowledge, skill and will to make GB Energy a success
The dust has settled on the general election and, following a disciplined and...
The newfound power of Anas Sarwar
On Sunday, Sir Keir Starmer made Scotland the first stop on his inaugural tour...
It’s time for the SNP to take stock and acknowledge home truths
It was a very sore night for the SNP. As seat after seat was swept away by an...