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TRAINING

Learn how to master the message and communicate with clarity at True North's bespoke media training sessions.

Learn how to master the message and communicate with clarity at True North's bespoke media training sessions.

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What you will learn.

We have prepared the UK’s most senior politicians and corporate executives for high-profile media interviews and public speaking events.

In today's fast-paced media landscape, effective communication is crucial. Our expert-led media training sessions empower individuals and teams to confidently engage with journalists, handle tough questions, and deliver key messages with clarity and impact.

Whether you're facing live interviews or press conferences, our tailored training equips you with the skills to stay on message, manage crises, and enhance your public image.


01.

Message development

We will teach you how to craft key messages that align with your business objectives and resonate with your target audiences.


02.

Interview techniques

We will share interview techniques, honed through hours of media engagement, teaching you to stay on message and delivering clear, concise responses.


03.

Crisis communication

Managing media scrutiny during a crisis can be difficult, but our advisors will show you how to maintain your reputation under the most intense pressure.


04.

Presentation skills

Body language is crucial when you are communicating, particularly through the media. Enhance your confidence through voice modulation, gestures, and posture.


05.

Bridging and blocking

Learn how to steer conversations effectively to your key talking points by using True North's tried and tested 'rule of three'.


06.

Understanding media

Our advisors have held senior roles in media and politics and will offer detailed insight into how journalists work and what they seek in a story.

Master your message
seize the narrative

Key people.

True North's media training is delivered by people who have been there and done it at the highest levels of media, politics and industry. 

01.
Andrew Liddle
Senior Advisor
02.
Dr Eilidh Whiteford
Senior Advisor
03.
Fergus Mutch
Managing Partner
OUR WORK

What the client said.

“It is hugely important to ensure those who speak on behalf of our company do so with authority, clarity and purpose.

"The media training session our executive team undertook with True North was invaluable in giving myself and colleagues the skills and techniques to be more confident in the media and public speaking opportunities we pursue.

"True North’s Advisors know how to craft and communicate important messages and I highly recommend their media training module.”

Sarah Moore, Chief Executive of Peterson

Related services.

As a full-service agency, True North offers its clients a wide spectrum of services, from policy and public affairs, through to communications and media relations.

01.
PR & Comms
With a wealth of contacts across the media, True North can grow your reputation and your revenue.
02.
Policy & Public Affairs
Connect with policymakers to ensure your ambitions and concerns are not just heard but listened to.
03.
Content Studio
True North is a creative powerhouse offering design, videography and photography solutions.
GET IN TOUCH
with True North

Let's chat.

If require media training or support, we would love to hear from you.