--- title: Media Training | True North Advisors description: Master your message and command the spotlight with True North's industry-leading media training. image: https://truenorth.scot/hubfs/Screenshot%202024-10-03%20at%2014.22.36.png --- [Skip to content](https://truenorth.scot/media-training#main-content) [![TN DARK BLUE](https://truenorth.scot/hs-fs/hubfs/TN%20DARK%20BLUE.png?width=3174&height=602&name=TN%20DARK%20BLUE.png "TN DARK BLUE")](https://truenorth.scot?hsLang=en) [![True-North-New-Logo-Vector-Master-Rev-1](https://truenorth.scot/hubfs/True-North-New-Logo-Vector-Master-Rev-1.svg)](https://truenorth.scot?hsLang=en) - [Our Services](https://truenorth.scot/our-services) - [PR & Communications](https://truenorth.scot/pr-and-communications) - [Policy & Public Affairs](https://truenorth.scot/policy-and-public-affairs) - [Marketing](https://truenorth.scot/marketing) - [Content Studio](https://truenorth.scot/content-studio) - [Branding](https://truenorth.scot/branding) - [Events Management](https://truenorth.scot/events-management) - [Media Training](https://truenorth.scot/media-training) - [Our Work](https://truenorth.scot/our-work) - [Our Team](https://truenorth.scot/team) - [About Us](https://truenorth.scot/about) - [True Stories](https://truenorth.scot/events/true-stories) - [News](https://truenorth.scot/news) - [Contact Us](https://truenorth.scot/contact) Search - There are no suggestions because the search field is empty. Media TRAINING Learn how to master the message and communicate with clarity at True North's bespoke media training sessions. Learn how to master the message and communicate with clarity at True North's bespoke media training sessions. [Get in touch](https://truenorth.scot/contact?hsLang=en) [Meet our advisors](https://truenorth.scot/team?hsLang=en) ![Screenshot 2024-10-03 at 14.22.36](https://truenorth.scot/hs-fs/hubfs/Screenshot%202024-10-03%20at%2014.22.36.png?height=1700&name=Screenshot%202024-10-03%20at%2014.22.36.png) ### What you will learn. We have prepared the UK’s most senior politicians and corporate executives for high-profile media interviews and public speaking events. In today's fast-paced media landscape, effective communication is crucial. Our expert-led media training sessions empower individuals and teams to confidently engage with journalists, handle tough questions, and deliver key messages with clarity and impact. Whether you're facing live interviews or press conferences, our tailored training equips you with the skills to stay on message, manage crises, and enhance your public image. --- ##### 01. ### Message development We will teach you how to craft key messages that align with your business objectives and resonate with your target audiences. --- ##### 02. ### Interview techniques We will share interview techniques, honed through hours of media engagement, teaching you to stay on message and delivering clear, concise responses. --- ##### 03. ### Crisis communication Managing media scrutiny during a crisis can be difficult, but our advisors will show you how to maintain your reputation under the most intense pressure. --- ##### 04. ### Presentation skills Body language is crucial when you are communicating, particularly through the media. Enhance your confidence through voice modulation, gestures, and posture. --- ##### 05. ### Bridging and blocking Learn how to steer conversations effectively to your key talking points by using True North's tried and tested 'rule of three'. --- ##### 06. ### Understanding media Our advisors have held senior roles in media and politics and will offer detailed insight into how journalists work and what they seek in a story. Master your message *seize the narrative* ## Key people. True North's media training is delivered by people who have been there and done it at the highest levels of media, politics and industry.  [VIEW ALL OUR ADVISORS](https://truenorth.scot/team?hsLang=en) ##### 01. ##### Andrew Liddle Head of Government Relations ##### 02. ##### Dr Eilidh Whiteford Head of Policy Development ##### 03. ##### Fergus Mutch Managing Partner ##### 04. ##### Allister Thomas Head of Energy OUR WORK #### What the client said. “It is hugely important to ensure those who speak on behalf of our company do so with authority, clarity and purpose. "The media training session our executive team undertook with True North was invaluable in giving myself and colleagues the skills and techniques to be more confident in the media and public speaking opportunities we pursue. "True North’s Advisors know how to craft and communicate important messages and I highly recommend their media training module.” Sarah Moore, Chief Executive of Peterson ### Related services. As a full-service agency, True North offers its clients a wide spectrum of services, from policy and public affairs, through to communications and media relations. [VIEW ALL SERVICES](https://truenorth.scot/our-services?hsLang=en) ##### 01. ##### PR & Comms With a wealth of contacts across the media, True North can grow your reputation and your revenue. ##### 02. ##### Policy & Public Affairs Connect with policymakers to ensure your ambitions and concerns are not just heard but listened to. ##### 03. ##### Content Studio True North is a creative powerhouse offering design, videography and photography solutions. GET IN TOUCH *with True North* ### Let's chat. If require media training or support, we would love to hear from you. 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