Today, the firm has grown to a team of 11, establishing itself as a leading force in the PR, communications, and marketing industry.
Learn how to master the message and communicate with clarity at True North's bespoke media training sessions.
True North Advisors is home to leading experts from the worlds of politics, media and marketing.

We are advocates for business.
True North is a leading public affairs, communication and strategic marketing agency based in Aberdeen, Edinburgh and London.
We work with businesses of all sizes, from challenger brands looking to make their mark through to multiple FTSE 100 companies supporting tens of thousands of jobs across our economy.
Our team of senior advisors have been there and done it at the highest levels of politics, media and corporate strategy, bringing a unique blend of collective insight to the organisations we work with.
We are renowned for our expertise in energy, inward investment, education, financial services, food & drink, third sector and construction, but also work across a variety of other sectors where storytelling meets strategy.
Whether shaping narratives that influence policy, crafting campaigns that spark engagement, or developing striking visuals that define a brand, we cut through the noise, build reputations, and drive real change.
Our story so far.
True North Advisors was founded in 2022 by Geoff Aberdein and Fergus Mutch, bringing together years of expertise at the top levels of government and communications.
They were later joined by renowned business leader Martin Gilbert, who took on the role of Chairman, and marketing and media expert Ryan Crighton, further strengthening the team’s leadership and strategic direction.
Our services.
True North is a full-service agency offering a wide range of services to meet the needs of our clients.
From policy and public affairs to communications, marketing, and events management, we provide expert solutions to help organisations navigate challenges and achieve their goals.
Our experienced team is dedicated to delivering tailored strategies that drive success and growth.
Let's chat.
If you'd like to find out more about how we can help you and your business, drop us a message below and we'll get back in touch.