Success (or failure?) on an industrial scale
True North’s Senior Advisors Eilidh Whiteford and Allister Thomas share their...
True North at Westminster
True North's advisors, Dr Eilidh Whiteford and Andrew Liddle, share what they...
Spring Statement 2025: True North Analysis
The UK Government was keen to downplay the significance of the Chancellor’s...
2025 sees SNP reclaim poll position
There’s no New Year cheer for Scottish Labour in True North’s latest polling...
Stuck between a rock and a hard place
Dr Eilidh Whiteford, Senior Advisor at True North, shares her expert analysis...
Key takeaways from Labour’s first King’s Speech
True North’s Eilidh Whiteford shares her key takeaways from the King’s Speech...
It’s time for the SNP to take stock and acknowledge home truths
It was a very sore night for the SNP. As seat after seat was swept away by an...
Election special: The mornings after the night before
As the General Election campaign moves into its closing stages, observers...