Insights & news.

We are delighted to share another major milestone for True North. Our new-look website highlights the unparalleled service True North Advisors offers across strategic communications, public affairs, policy insight and research, speechwriting, media training and much more besides. It also features biographies and specialisms of our expanded team of expert advisors...

While Humza Yousaf tried to use yesterday’s Programme for Government to reset his leadership, Scotland’s opposition parties tried to use it to stake out new lines of attack on his administration. First among their areas of focus is economic growth, which both the Scottish Conservatives and Scottish Labour believe is a significant blackspot on the […]

A key theme that emerged from Humza Yousaf’s Programme for Government announced yesterday afternoon is that a strong society and a strong economy are mutually reinforcing – “economic growth goes hand-in-hand with tackling poverty.” This is the political ground that Keir Starmer’s Labour Party are seeking to inhabit ahead of next year’s UK General Election […]

True North Advisors was delighted to be joined by Professor Sir John Curtice to discuss thefindings of the strategic consultancy’s latest poll. Managing Partner Fergus Mutch chaired a discussion between Professor Curtice and TrueNorth’s Senior Advisors, Dr Eilidh Whiteford and Andrew Liddle, on Survation’s findings.The poll indicates a significant shift in the Scottish political landscape, […]

More than half (54 percent) of people in Scotland believe they do not get value for money from public services, despite having the highest income tax burden in the UK. According to a new poll for strategic advisory firm True North, just over a quarter (28 percent) of people believe the level of personal tax in Scotland provides value for money in public services.