True North Team in Aberdeen

New-look website, expanded team and services

We are delighted to share another major milestone for True North.

Our new-look website highlights the unparalleled service True North Advisors offers across strategic communications, public affairs, policy insight and research, speechwriting, media training and much more besides.

It also features biographies and specialisms of our expanded team of expert advisors. Managing Partners Geoff Aberdein and Fergus Mutch, as well as Chief Corporate Affairs Advisor Aileen Easton, who have now been joined by two new Senior Advisors: Dr Eilidh Whiteford and Andrew Liddle.

Eilidh, the former MP for Banff and Buchan, brings unrivalled experience of the House of Commons, media engagement, and research. As a former advisor to the Scottish Labour Party and award-winning author, Andrew brings invaluable knowledge, written skills and political insight ahead of a crucial General Election next year.

Since True North’s inception in 2022, our growth has been predicated on a simple pledge to all our clients: direct access and support from our entire team of specialist advisors. That means all our clients always receive the very best strategic advice and support, which is why more and more businesses are choosing to work with us.

While we are co-headquartered in Aberdeen and Edinburgh, we now work across the UK. Our clients operate in every major sector in the economy, including energy, financial services, infrastructure, digital and food and drink.

Whether you are seeking to deliver impactful communications, achieve top class thought leadership, gain insight and analysis of the ever-changing policy landscape, engage with political stakeholders or obtain the very best in speechwriting and media training, then True North stands ready to support you.

Click here to find out how we can support you. 

Martin Gilbert (True North Chairman)

Martin Gilbert

Chairman

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Insights & news

Key takeaways from Labour’s first King’s Speech
True North’s Eilidh Whiteford shares her key takeaways from the King’s Speech this afternoon and highlights everything you need to know about the 39 new Bills announced. The majority of MPs who crowded into the House of Lords’ lobby this morning to listen to the King’s Speech are new to parliament and could probably be forgiven for feeling a bit bemused by the arcane pageantry on display. However, the 39 new Bills announced will be keeping them extremely busy over the coming months.
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  • Communications
  • Energy security
  • GB Energy
  • Insight & Analytics
  • Labour
  • North Sea
  • Oil & Gas
  • Political Analysis
Only Aberdeen has the knowledge, skill and will to make GB Energy a roaring success
The dust has settled on the general election and, following a disciplined and professionally executed campaign, voters overwhelmingly opted for the “change” Labour offered. The party corralled its pitch around five “missions”, the most hotly debated of which was the pledge to make Britain a clean energy superpower. To ensure this mission is accomplished, Sir Keir Starmer said his government will establish GB Energy, a state-backed energy company, here in Scotland.
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  • Energy security
  • GB Energy
  • Labour
  • North Sea
  • Oil & Gas
  • Public Affairs
The newfound power of Anas Sarwar
On Sunday, Sir Keir Starmer made Scotland the first stop on his inaugural tour of the UK since becoming Prime Minister. The trip was nominally about delivering a ‘reset’ in relations between the UK and Scottish governments, which had grown particularly strained in the latter years of the Conservative administration. Starmer’s visit was also about reassuring the Scottish electorate, which heavily backed the Labour party once again, that he would continue to value them now the votes have been counted. But the visit also reflected the changing dynamic between the Scottish and UK Labour parties, and the growing importance of the Scottish leader Anas Sarwar, who is now the most powerful Labour figure outside the cabinet. As the two leaders embraced in front of Edinburgh Castle, it was clear that Scottish Labour – and particularly Sarwar himself – are now central to the success of the Starmer project.
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  • Communications
  • Insight & Analytics
  • Labour
  • Political Analysis
  • Polling