True North Team in Aberdeen

New-look website, expanded team and services

We are delighted to share another major milestone for True North.

Our new-look website highlights the unparalleled service True North Advisors offers across strategic communications, public affairs, policy insight and research, speechwriting, media training and much more besides.

It also features biographies and specialisms of our expanded team of expert advisors. Managing Partners Geoff Aberdein and Fergus Mutch, as well as Chief Corporate Affairs Advisor Aileen Easton, who have now been joined by two new Senior Advisors: Dr Eilidh Whiteford and Andrew Liddle.

Eilidh, the former MP for Banff and Buchan, brings unrivalled experience of the House of Commons, media engagement, and research. As a former advisor to the Scottish Labour Party and award-winning author, Andrew brings invaluable knowledge, written skills and political insight ahead of a crucial General Election next year.

Since True North’s inception in 2022, our growth has been predicated on a simple pledge to all our clients: direct access and support from our entire team of specialist advisors. That means all our clients always receive the very best strategic advice and support, which is why more and more businesses are choosing to work with us.

While we are co-headquartered in Aberdeen and Edinburgh, we now work across the UK. Our clients operate in every major sector in the economy, including energy, financial services, infrastructure, digital and food and drink.

Whether you are seeking to deliver impactful communications, achieve top class thought leadership, gain insight and analysis of the ever-changing policy landscape, engage with political stakeholders or obtain the very best in speechwriting and media training, then True North stands ready to support you.

Click here to find out how we can support you. 

Martin Gilbert (True North Chairman)

Martin Gilbert


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Insights & news

Official opening for FLOWIC
The First Minister officially opened the world’s first National Floating Wind Innovation Centre in the Energy Transition Zone, Aberdeen on Monday. ORE Catapult’s £9 million centre - delivered in collaboration with ETZ Limited, a True North client - is designed to help supercharge the development of floating offshore wind technology in the UK, with funding from both the Scottish Government and Innovate UK. This represents a huge step forward in Scotland’s ambition to be a global leader in the commercialisation of floating wind, harnessing the strength of our existing energy sector and supply chain...
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Hunt’s National Insurance fiddle for the squeezed middle
You’ve got to admire Jeremy Hunt’s chutzpah. The Chancellor delivered what is probably the last major financial statement before the General Election to a packed Commons Chamber yesterday afternoon. Listening to him, you would never guess that the UK is technically still in recession, clambering out of negative growth after over two years of stagnant economic performance. It is not an enviable record, but Hunt gave a brazen performance, cheered on by the Tory backbenchers in marginal seats he was eager to namecheck as he announced sweeteners across a range of sectors and regions.,,
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Fergus Mutch in Aberdeen
Something worth voting for? 
On Thursday, health secretary Michael Matheson resigned and Humza Yousaf undertook a ‘mini-reshuffle’ of his cabinet. The scandal of the £11,000 iPad bill was only ever going to end this way. That it was allowed to rumble on eroding public trust for months is symptomatic of the SNP’s wider fortunes, which began to rapidly deteriorate almost a year ago to this day. Fifty-one weeks ago a press conference was hastily arranged in the Drawing Room at Bute House. Nicola Sturgeon stood before Alexander Nasmyth’s pastoral portrait of Robert Burns, announced her resignation as first minister and set in motion a remarkable chain of events...
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