Leadership and Policy Specialists.

We know how government works and how policy is made. We know what great ideas are and how to communicate them. With unparalleled experience in leadership and policymaking, True North will position you for success.

Political Insights

Our insight has been prized by FTSE 100 chief executives, First Ministers and leaders from across the political spectrum. Having drafted election-winning manifestos and helped steer legislation from idea to law at both Westminster and Holyrood, True North will provide you with the expert insight you need to navigate the political and policy world. 

True North offers unrivalled political and policy insight, and have provided invaluable support with government and media relations, as well as thought leadership.

Sandy Begbie CBE

Chief Executive, Scottish Financial Enterprise

Thought Leadership

Some follow, you lead. True North will help make you a recognised voice in your field through newspaper opinion pieces, media appearances, and direct engagement with politicians themselves. 


We have written speeches for some of the biggest names in business and politics. Whether it is a 30-minute platform address, a seminar, or some witty after-dinner remarks, True North will draft you a speech that will help you stand out from the crowd.

Policy, Research and Political Analysis

In business as in politics, it is essential to know the impact of policies. True North will keep you informed with in-depth research and first-class analysis of specific policy and legislative areas, giving you the advantage over your competitors.

True North’s advisors make themselves available at all hours to provide first-class advice, built upon their own unrivalled experience and networks in business and politics.

Ryan Crighton, Policy Director Aberdeen and Grampian Chamber of Commerce

Polling Public Opinion

We know that public opinion matters. That is why True North can provide bespoke polling and expert analysis on a host of issues, giving you a vital base of evidence for critical decision making.

Hosting and Facilitation

From podcasts to national TV, True North’s advisors are prized for their ability to articulate complex issues, direct conversations and provide entertaining insight. Let True North’s experienced hosts manage your discussion or event, or provide expert analysis for your board.

Insights & news

Challenges for Labour and SNP as both jostle for poll position
We’ve released the latest results of our new Scotland-wide poll today — this time looking at the political lay of the land, in this a General Election year. What’s clear is that Labour continues to breathe down the SNP’s neck. 36% of Scots would vote SNP in a UK General Election, placing support for the party just a nose ahead of Labour on 34%. The Conservatives and Liberal Democrats could expect to pick up 16% and 8% of the vote respectively. On seats from these numbers (based on new constituency boundaries) Prof Sir John Curtice projects 23 apiece to the SNP and Labour, 6 seats for the Tories and 5 for the Lib Dems. The SNP would enjoy…
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Happy New Year for Keir?
anuary is hardly the optimal season for camping in Scotland, but with a General Election looming it was only to be expected that the New Year bells would be accompanied by a flurry of political tent pitching. Rishi Sunak’s beleaguered government is rapidly running out of time to turn things around, but despite Labour’s sustained and substantial lead in the polls, the Tories have not yet thrown in the towel. Although the Prime Minister has indicated a preference for an election in the second half of the year, he could well be bluffing. He’s certainly keeping his options open. Astute observers will have noticed that the date of the Spring Budget 2024 has been brought forward to 6 March, when the Chancellor is widely expected to hand out sweeties for everyone…
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  • Insight & Analytics
  • Political Analysis
Geoff and Panel
The morning after the budget before
The latest Scottish Government budget was the most significant of the devolution era. In her first public event since she announced her tax and spend plans yesterday, speaking at a True North business breakfast in Edinburgh Finance Secretary Shona Robison defended her decision to significantly raise personal taxation, saying she had to make “wicked decisions and choices” to protect spending on key public services such as the NHS. Among the headline budget announcements was the creation of a new 45 percent tax band on incomes between £75,000 and £125,140, while the top rate of tax was also raised to 48 percent. Meanwhile, the higher..
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