Eilidh Whiteford
Senior Advisor
2 July 2024
Election Special: The Mornings After the Night Before
As the General Election campaign moves into its closing stages, observers could be forgiven for stifling a yawn. After their most accident-prone campaign in living memory, the Tories are now circling the electoral plughole and will probably be relieved when it’s all over. Labour are on the home straight with success all but inevitable, a win of historic proportions on the cards, but their campaign too has been fairly muted, even dull, missing much sense of the hope and optimism that accompanied their victory in 1997. It doesn’t matter too much – a win’s a win – and in fact, modest expectations will probably work to their advantage once they have taken their places on the Government benches in the House of Commons.
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