Insights & news.

True North Advisors was delighted to be joined by Professor Sir John Curtice to discuss thefindings of the strategic consultancy’s latest poll. Managing Partner Fergus Mutch chaired a discussion between Professor Curtice and TrueNorth’s Senior Advisors, Dr Eilidh Whiteford and Andrew Liddle, on Survation’s findings.The poll indicates a significant shift in the Scottish political landscape, […]

More than half (54 percent) of people in Scotland believe they do not get value for money from public services, despite having the highest income tax burden in the UK. According to a new poll for strategic advisory firm True North, just over a quarter (28 percent) of people believe the level of personal tax in Scotland provides value for money in public services.

The Scottish public backs the awarding of new North Sea oil and gas licences by more than a two to one majority, according to a new poll published today by advisory firm True North. Prime Minister Rishi Sunak visited the North East of Scotland to make the announcement last month, in a drive to slow decline in domestic production of oil and gas during the UK’s transition to net zero.

The annual publication of the Government Expenditure and Revenue Scotland figures (GERS) brought an all-too predictable flurry of headlines earlier this week, accompanied by equally predictable and wildly polarised interpretative spin.

There was a time in the not very distant past when the publication of a new poll meant embarrassment and humiliation for Scottish Labour. Now, however, that has all changed, with the release of each survey leading even the most cool-headed party functionaries to dream of triumph at Westminster and Holyrood.

All eyes on Scotland once again this week, with big news on energy and confirmation that there will be a by-election in Rutherglen and Hamilton West. True North’s Senior Advisor Dr Eilidh Whiteford takes a look at what all of this means.

The Lane and True North to provide complete brand, digital and communications advisory services. The two innovative Scottish companies have announced a strategic partnership, enabling them to deliver a comprehensive suite of communication services spanning brand development, creative and digital strategy, advocacy and impactful media campaigns.