Global launch: Ventex Studio
The brief.
Ventex Studio is a climate tech venture studio based in Aberdeen, Scotland, dedicated to accelerating the transition to net zero emissions. Founded in February 2024 by entrepreneurs Steve Gray and Stuart McLeod, Ventex focuses on repurposing existing companies, technologies, skills, and experience within the supply chain to support renewable energy markets.
The studio aims to replicate the success of Silicon Valley’s venture ecosystem, bringing together capital, talent, and infrastructure to scale up solutions in clean energy, renewables, and decarbonisation.
Our challenge was to craft a PR and communications strategy that would capture the attention of investors, policymakers, and industry stakeholders, driving awareness and engagement at both national and international levels.
.jpg?height=1700&name=20240828_True_North_Ventex_054%20(1).jpg)
Our solution.
True North developed and executed a multi-channel PR and communications strategy designed to position Ventex Studio as a pioneering force in climate tech investment. Our approach focused on three key areas: media impact, stakeholder engagement, and digital amplification.
We secured high-profile coverage in national and industry press, including The Times, The Scotsman, The Herald, The Press & Journal, Energy Voice, and key financial and innovation-focused publications. By crafting compelling narratives around Ventex’s unique venture model, we ensured that the story resonated with investors, policymakers, and energy leaders.
Leveraging our deep industry connections, we facilitated strategic conversations with government bodies, trade associations, investment groups and customers. This included coordinating an exclusive launch event at the Braemar Gathering in Royal Deeside.
We also delivered a targeted digital campaign to amplify Ventex’s message across LinkedIn and industry forums through a mix of thought leadership articles and video content.
We provide ongoing end-to-end marketing and communications support for the studio and its portfolio companies, including:
- PR & Comms
- Digital marketing
- Brand creation (Rovtech and rahd.AI)
- Photography
- Videography
- Event management
The result.
A number of high-profile announcements have catapulted Ventex Studio into the heart of the UK energy sector, making the business one of the most talked-about companies in both the North Sea and internationally.
.jpg?height=1700&name=%C2%A333%2c000%20(1).jpg)
The launch of Ventex Studio made a huge splash in the media, generating over 80 pieces of media coverage.
Coverage of the first four announcements made by Ventex reached over two million people via the media.
The Advertising Value Equivalency (AVE) of the early coverage generated for Ventex Studio exceeded £200,000.
What the client said.
"Launching a new brand in the energy sector is a challenge, but True North made it look effortless. From the outset, they understood our vision and crafted a PR strategy that positioned Ventex as a transformational player from day one.
"Their media connections and storytelling expertise secured high-impact coverage in exactly the right places, ensuring our message reached key industry stakeholders.
"Beyond the headlines, True North helped shape our brand identity, refining our messaging to ensure clarity, consistency, and impact. They don’t just generate publicity - they build reputations.
"Their team was proactive, responsive, and genuinely invested in our success. Thanks to their work, Ventex has launched with real momentum, and we look forward to working with them as we grow. I would highly recommend True North to any business looking for a PR and marketing partner that delivers results."
Steven Gray, Managing Partner, Ventex Studio
Get noticed with True North.
We know what a good story is, how to tell it and who to tell it to. With unparalleled experience in the media and corporate communications, True North will help you make your mark.
Media relations
Our team don’t just know senior broadcasters and editors, they also know what they want. We will help you tell your story with compelling content.
Campaigns
Whether it is a short burst of activity, or sustained pressure to bring about long-lasting change, True North will design and deliver bespoke campaigns.
Content creation
True North's content studio provides full design, photography and videography support to ensure you always look your best.
Core narrative
True North will ensure your conventional and digital narrative is telling key stakeholders the story you want them to hear.
Let's chat.
If you are looking for PR or marketing support, then we would love to hear from you. Input your details and we'll get back in touch to discuss your project further.